PSP Completes Strategic Acquisition of Tyre To U, Expanding into the Integrated Automotive Market Strengthening Group Ecosystem Through Save Tyre’s Nationwide Network of 214 Branches

P.S.P. Specialties Public Company Limited (PSP) has announced the completion of a strategic acquisition of a 100% stake in Tyre To U Co., Ltd., a leading importer and distributor of internationally recognized tire brands in Thailand and operator of the “Save Tyre” retail network, together with Goodride Tyre (Thailand) Co., Ltd., a distributor of leading motorcycle tire brands. The transaction was approved by the Company’s Board of Directors on May 12, 2026. This acquisition marks a significant milestone in PSP’s expansion into the integrated automotive sector through a nationwide network of more than 214 tire service outlets. The business portfolio covers all major tire segments, including passenger vehicles, electric vehicles (EVs), commercial trucks, and motorcycles, with total annual sales exceeding 2 million tires. The investment also reinforces PSP’s strategy of pursuing synergized business initiatives by building a comprehensive ecosystem that connects and strengthens its existing group businesses, creating new long-term growth opportunities.

Mr. Sakesan Krongphanich, Deputy Chief Executive Officer of P.S.P. Specialties Public Company Limited, a leading provider of integrated lubrication solutions, stated that PSP has acquired a 100% equity interest in TTU Holding Co., Ltd., the holding company that wholly owns Tyre To U Co., Ltd. and Goodride Tyre (Thailand) Co., Ltd. The acquisition underscores PSP’s business expansion strategy under its “Lubricating the Future” vision, which focuses on generating sustainable growth through investments in related industries that complement and support the Company’s core businesses, while enhancing revenue diversification, mitigating risks, and unlocking future growth opportunities. “This acquisition represents a significant step in extending PSP’s presence across the automotive value chain, a sector with strong growth potential. We see multiple opportunities for synergy, including the distribution of PSP Group products through a nationwide network of more than 214 tire outlets, integration with the WhatsEGG automotive parts platform to create a comprehensive automotive service ecosystem, expansion of our rubber process oil business, and logistics support through our affiliated companies. These initiatives will strengthen PSP Group’s ecosystem and support sustainable long-term growth,” said Mr. Sakesan.

Tyre To U and Goodride Tyre (Thailand) have more than 60 years of experience in the tire industry. The companies serve as the exclusive importer and distributor in Thailand for several globally recognized tire brands, including KUMHO TIRE, Korea’s leading tire manufacturer, offering premium, supercar, and EV tire solutions; GOODRIDE from ZC Rubber, China’s largest tire manufacturer; BLACKHAWK from Sailun, China’s second-largest tire manufacturer; TRIANGLE; and GOLDEN CROWN for commercial truck tires.

The companies also own the NAZZ brand, which covers passenger car tires, motorcycle tires, and alloy wheels. Their product portfolio is primarily positioned within the mid-tier and value-for-money segments (Tier-2 and Tier-3), categories that have demonstrated strong growth potential and increasing consumer demand in recent years. A key competitive advantage of the business lies in its nationwide distribution network, operated through three primary franchise brands: “Save Tyre” with 200 branches, “Tyre Pro” with 10 branches, and “Nak Leng Sai Sing (Racing)” with 4 branches, totaling 214 locations nationwide. The network includes 11 branches in Bangkok and 33 branches across the metropolitan area.

In addition to its franchise network, the business distributes products through retail and wholesale dealer channels, online platforms, and leading corporate customers, including automotive fleets, logistics and transportation fleets, car rental operators, and taxi companies.

The group has also developed its own proprietary software platform to support end-to-end business operations, including procurement, sales management, inventory control, and customer relationship management. This platform represents a strategic asset that will support future business expansion and operational scalability. Mr. Navapong Thianprasertkit, Chief Executive Officer of Tyre To U Co., Ltd. and Goodride Tyre (Thailand) Co., Ltd., stated that joining the PSP Group represents a significant opportunity to enhance the capabilities and competitiveness of both companies within Thailand’s fast-fit and tire markets, covering all segments from passenger vehicles and electric vehicles to commercial trucks and motorcycles.

“With more than 60 years of experience in the automotive and motorcycle tire industry, a nationwide network of 214 Save Tyre outlets, and our proprietary business management software platform, partnering with PSP will enable us to strengthen our capabilities across multiple dimensions. This includes expanding new product offerings through the Group’s ecosystem, gaining access to larger corporate customer segments, and further expanding our retail network. We are confident that becoming part of the PSP Group will position both the Save Tyre brand and our motorcycle tire business among Thailand’s market leaders, while delivering even greater value and service excellence to our customers,” Mr. Navapong added.

Thailand’s automotive tire market is expected to maintain steady growth, with a projected compound annual growth rate (CAGR) of approximately 5.0–5.8% between 2025 and 2030. Key growth drivers include government support for electric vehicles, continued expansion of e-commerce, recovery of the tourism sector, and domestic vehicle sales growth, which is forecast to increase by approximately 4.0–5.0% annually.

With its network of 214 branches, Tyre To U is recognized as one of Thailand’s leading players in the fast-fit industry. This investment therefore represents another important milestone in advancing PSP’s “Lubricating the Future” vision by expanding the Group’s ecosystem, creating sustainable growth opportunities, and establishing a strong foundation for future expansion across the broader automotive value chain.