PSP Strengthens M&A Strategy by Increasing Stake in WhatsEGG to 75%, Enhancing Digital Platform Capabilities and Expanding Automotive Business Expertise

P.S.P. Specialties Public Company Limited (PSP) continues to advance its strategic investment portfolio through the acquisition of additional shares in WhatsEGG (Thailand) Co., Ltd. (WhatsEGG), Thailand’s largest online automotive parts marketplace platform. PSP has increased its shareholding from 30% to 75%, officially making WhatsEGG a subsidiary of the Company.

The investment reflects PSP’s strategy to expand into new businesses and diversify revenue streams. The Company recognises the strong growth potential of Thailand’s automotive parts and aftermarket industry, which is valued at more than THB 60 billion and continues to expand in line with the growing number of vehicles on the road and longer vehicle lifecycles. This acquisition marks another important step in strengthening PSP’s new business growth strategy while enhancing WhatsEGG’s capabilities through synergies within the PSP Group to support long-term growth.

Mr. Sakesan Krongphanich, Deputy Chief Executive Officer of P.S.P. Specialties Public Company Limited (PSP), stated that the increase in shareholding in WhatsEGG (Thailand) Co., Ltd. from 30% to 75% aligns with PSP’s strategic direction to expand investments into New S-Curve industries driven by technology and innovation through P.S.P. Ventures Co., Ltd., which was established as the Company’s dedicated investment arm for new businesses.

PSP views WhatsEGG as a high-potential digital platform with strong capabilities in technology, data management, and new business model development. Increasing the shareholding to 75% will enable PSP to fully drive strategic direction, investment planning, and platform development in order to accelerate medium- and long-term growth while creating greater value across the Group.

“Following the increase in shareholding to 75%, PSP positions WhatsEGG as a key growth driver for the Group, serving as a platform that connects the automotive industry ecosystem, ranging from parts manufacturers and distributors to repair shops, logistics operators, commercial fleet operators, insurance companies, and end consumers,” Mr. Sakesan said.

“Beyond generating new revenue streams, WhatsEGG will also serve as a centralised automotive big data platform to support the development of PSP’s core businesses and strengthen long-term competitiveness. Following the completion of the transaction, PSP will immediately begin consolidating WhatsEGG’s revenue into the Group’s financial statements.”

Mr. Sakesan further stated that business synergies will be realised across multiple dimensions, particularly on the commercial side through expanded distribution channels for PSP customers’ lubricant products, automotive parts, and other products within the PSP Group via the EGGMall platform, enabling direct access to both B2B and B2C customers.

At the same time, operational efficiency will be enhanced through the integration of the EggAli and EggRepair management systems with partners, repair shops, and insurance companies to improve logistics efficiency and inventory management. In addition, customer purchasing and service usage data can be analysed to support the development of new products and services that better meet market demands.

PSP also plans to continuously develop WhatsEGG by expanding its customer base to include insurance companies, automotive repair shops, logistics providers, commercial fleet operators, and businesses across the automotive industry, while also increasing platform adoption within the Group.

The Company is also enhancing data analytics capabilities to support nationwide operations and strengthen long-term competitive advantages. In terms of governance structure, PSP has appointed three experienced executives to serve on WhatsEGG’s Board of Directors to oversee strategic direction and ensure alignment with the Group’s business strategy, while maintaining operational agility and business growth flexibility.

PSP sees significant growth potential in the digital automotive parts marketplace and automotive management systems over the next 3–5 years, supported by Thailand’s automotive aftermarket industry, which is valued at more than THB 70 billion, as well as the ongoing digital transformation among both consumers and businesses. These trends are expected to drive continued growth in automotive e-commerce, with WhatsEGG well-positioned to capture these emerging opportunities.

This investment also reflects PSP’s broader business expansion strategy beyond lubricant products, moving decisively into technology- and data-driven businesses while continuing to operate under ESG principles.

WhatsEGG is expected to enhance resource management efficiency, reduce waste across logistics systems, support SME automotive repair operators in gaining access to technology, and strengthen governance standards in line with the PSP Group’s sustainable growth strategy, while creating long-term sustainable value for shareholders.